In-product advertising, an open plea to Macromedia

OK, this news seems to be making the rounds today on ye jolly Interweb, but it would seem that Sony is about to add a new feature to its popular Everquest II game:

You're in luck - pizza is just a few key strokes away! While playing EverQuest II just type /pizza and a web browser will launch the online ordering section of pizzahut.com. Fill in your info and just kick back until fresh pizza is delivered straight to your door.

The idea itself is genius, and seemingly the way that the industry (at least gaming industry) is heading. With in-game billboards and all sorts of advertising throughout a lot of current games.

What I think would be nice would be if Macromedia started following suit. For example, how about typing //pizza in your Flash Actions panel and having a "Pizza Hut panel" appear? Macromedia could build a fancy Flash/Flex based ordering system where you could drag toppings onto your pizza and then possibly collect commissions/kickbacks from Pizza Hut. Heck, we could even assign the panel a keyboard shortcut! WHO'S WITH ME??!

EverQuest II - /pizza [Sony via Boing Boing]

Posted by peter on February 18, 2005 at 10:47 AM
Comments

i dare say... nope!

Posted by: eokyere at February 18, 2005 12:00 PM

If this was real, my boss would never let me leave. He'd just tell me to type //sleep and //food.

Posted by: Colby Grenier at February 18, 2005 01:23 PM

Why not build you're own custom panel?

Posted by: Scott Janousek at February 18, 2005 02:58 PM